There are lots of things that are important to catalog design. The cover page design and the design of your catalog's product pages all play crucial roles in creating a catalog that will bring in new clients and sales.
Nevertheless none of the important things pointed out above are more crucial than the kind of paper you will pick to print your catalog on. The "feel" of your catalog is necessary to your prospective customers. The longer they have your catalog in their hands, the more item they will purchase. In this article I will go over some of the numerous paper options you need to print your catalog on.
You require to choose if the cover will be the very same paper as the rest of your brochure. The cover will be of heavier weight then the interior pages.
Second you will require to select covered or uncoated paper for printing your brochure. Coated paper is for the glossier designs and uncoated is more affordable, however can still display your items well.
You have two things to consider first, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my brochure?"
When you have addressed those two concerns the next decision is what the weight of the paper will be. Most brochures go with 60, 70, or 80 pound. weights. It would be 60lb uncoated or covered, 70 pound. Uncoated or layered. 80 pound. Paper normally is only selected for 80 lb. Weight and above. Likewise, not all paper is measured by weight. Some is measured by thickness or "points".
Now the above is truly over-simplified. There are other kinds of special paper you can select from. There is textured paper, photographic paper, and other more expensive paper to pick from if you are selling a high-end or pricey item.
There are also other considerations when picking the paper your catalog will be printed on. Such as the technique of printing you are going to pick.
If you are going to have your brochure printed on a hot-set web press, then you can select uncoated or layered paper. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is taken in into the paper, if your printer utilizes a cold-set web press. A cold-set web press can not print on layered paper.
If your printer utilizes a sheet-fed press then you can pick from any of the high quality documents they have readily available. The exact same opts for printers that do digital printing.
It will depend a lot on the printer you pick. You require to learn what kind of paper is available and you will wish to see samples of the paper to get a better concept of which one you wish to print your catalog on. Ask your printer to recommend the different types of paper they think will be the best for your catalog.
Here is a list of some of the kinds of paper your printer might have readily available for you to pick from or might have the ability to purchase for you.
4 things figure out the quality of the paper, opacity, ppi, brightness, and finish. (Pounds per inch) Brightness impacts the contrast and brilliance of the paper. It affects how your text will stick out on the pages of your catalog. Opacity is how much your ink shows up from the back of the page. Your text and images from one page will be seen through onto another page that your customer is attempting to check out if a paper is too opaque. The finish impacts the feel of the pages and also how your images will look. The lower grade finishes produce grainier images while high quality surfaces hone the look of your images.
Ask your printer to offer you with samples or swatch pamphlets and a catalog for printing your brochure on the check here different types of paper before you choose. You know what your spending plan is and paper is just one of the expenditures you have to consider.
None of the things discussed above are more important than the type of paper you will pick to print your catalog on. In this post I will go over some of the numerous paper options you have to print your brochure on.
There is textured paper, photographic paper, and other more costly paper to select from if you are offering a expensive or high-end item.
If you are going to have your brochure printed on a hot-set web press, then you can choose covered or uncoated paper. You require to find out what type of paper is offered and you will want to see samples of the paper to get a much better paper packaging machine concept of which one you want to print your catalog on.